A SUNSCREEN WITH A GOAL: TO SIMPLIFY YOUR SKINCARE ROUTINE WHILE DELIVERING OPTIMUM RESULTS

Life can get hectic, and self-care sometimes falls by the wayside. That was the case for me, Ruel Balverde, the founder of RO/Ba. Running a business during a pandemic left me neglecting myself. I gained weight and stopped taking care of my appearance. I simply didn’t have the time or energy to prioritize them. 

After marrying Mel, my wife, I was gently reminded that we both reflect on each other. While I fully agree, the idea of spending time only for a skincare routine is overwhelming. I tried numerous products on me. Some were expensive, some were ineffective, and some were too complicated to use.

CAN I JUST HAVE ONE, EASY-TO-USE PRODUCT I'D STICK WITH EVERY AFTER-SHOWER?

This is when my wife introduced me to a Japanese sunscreen. It was simple, effective, hydrating, and fit seamlessly into my routine. The problem is it left my face a little too shiny,  feeling greasy and prone to midday touch-ups.

This experience inspired an idea. 

What if we create a sunscreen specifically designed for men, inspired by the benefits of that Japanese brand, minus the greasy, overly dewy finish?

THIS IDEA TURNED INTO RO/Ba

A hydrating sunscreen designed for a healthy, matte glow that will perfectly complement the daily routine of every hardworking man. 

A sunscreen with the goal: To simplify your skincare routine while delivering optimum results.

READY TO EXPERIENCE THE YOUNGER YOU?